Doodle-styled content have shown to increase engagement
and click through rates
as they retain audience's attention by 25% more.
Our brains are wired for doodle-styled content because they are simple, guiding and visually stimulating, which helps people to absorb your message and stay engaged.
Doodles guide your viewer's attention so that they know what to focus on without being overwhelmed by plain texts and information.
And because the nature of doodles are expressive and full of EMOTIONS, they are fun and compelling to watch!
Emotional drivers are extremely powerful in marketing. Using emotions and storytelling will keep your audience feel deeply connected to you and your brand.
As a result, they will more likely follow through with your call-to-action.